Free The Vote Campaign
- Client: Free The Vote Coalition
- Role: visual design, branding, UX
The Free The Vote Campaign aims to restore voting rights to people in California on parole with felony convictions. The group responsible for the state-wide campaign is a coalition of criminal justice reform organizations, community members (inside and outside of the carceral system), and elected officials. As a member of the Communications Committee I am working in collaboration with the coalition members to lead the branding, design, and implementation of the campaign site.
I created the above logo for the campaign. Given the aspirations of the campaign to serve as a model for similar reforms across the country I felt it was important for the logo to be both bold and familiar. I chose to use red, blue, and white to evoke a feeling of democracy and address the political nature of the campaign. I deliberately used a softer, more vibrant red and blue to hint at the evolving colors and values of the population. I added the shape of an equal sign to suggest considerations of equality/inequality which the campaign seeks to address.
The Free The Vote Campaign builds off of the existing and ongoing work of it’s coalition members. One of these member groups, Initiate Justice, recently released a report illustrating the need for ending felony disenfranchisement in California. This report is an inspiration and source for some of the content for the campaign website.